A basemap provides geographic context to a location, such as roads, streams, lakes and state boundaries; they also add to the aesthetic appeal of a map.
The vector basemap offers a number of advantages over the default raster map. The two biggest advantages include the sharpness of vector-based images, and the addition of 3D buildings at close zoom levels, which offer users a better quality map and overall user experience when zooming in and panning on a map.
While a vector map is more dynamic than a raster map with the ability to make client side changes rapidly such as basemap style changes, the load time into the browser is slower than a raster map and relies more on the performance of the user’s device (PC or mobile).
But, there is a work around for this. On the GMP you can update your vector basemap options to load a static map for faster rendering with the vector static map in Beta.
Test it out here and see how much faster the vector static map loads.
One of the most common ways to customise your maps is to add your own markers, however, sometimes these custom markers can overlap with default Point of Interests (POIs) that are on the basemap. The new marker collision management tool, currently in Beta for vector basemaps, can manage these markers.
With the Marker Collision Management tool, you can specify how these ‘collisions’ are handled and how the marker is positioned. See an example below:
The marker collision management tool enables users to dynamically turn labels on and off by prioritising the most important information to the user. Depending on the industry you are in will determine the markers you prioritise:
Liveli has a team dedicated to helping your business with any Google Maps related questions. They can help you understand any new features released on Google Maps, like marker collision management, so that you can hit the ground running.
Our team can also help you get your mapping project off the ground, as well as offer technical and billing support for existing mapping projects.
If you want to get started using vector basemaps in Google Maps or have any mapping questions, get in touch with our team for an obligation-free chat.
About the author: Amy Boyes
Amy is the Marketing and Events Officer at NGIS Australia.