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The Christmas and New Year period has barely finished and our team is already pondering about travel. It got us thinking, whether its a trip to a beautiful wine region like Margaret River, a hip city like Melbourne or a beach escape on the north coast of Queensland, you want your trip to be as simple as possible for you and your travel companions.
Something to consider about your visitors is that you not only need to be prepared for their arrival by car, bus, train or plane - but also make their journey once they’ve arrived as seamless as possible.
Tourists expect convenience and it’s up to you to accommodate their needs so that they return. We have all been there before, arriving in a new town or city, sometimes not having the blessing of being able to speak the language, you brave the local information centre and collect an obscene amount of pamphlets and off you go! Surely it should be easier than this…
So, we have created some scenarios of how you can make your tourism digital experience better for everyone!
Joe and Martha ditch the city to explore a wine region
It’s the perfect weekend away for Martha and Joe, they live in the city and want to escape to the country for the weekend. They have seen your targeted Facebook ads, they have locked in that gorgeous AirBNB and packed their car for a three hour drive.
Martha has researched points of interest at the destination, she got it all from the ‘gram. They only have two full days to enjoy what the region has to offer so they want to make the most of the time they have.
Joe noticed that the region has an app available for visitors, he downloads it and sees that it has a great mapping tool for planning their day. The ‘Plan your day’ menu allows Joe and Martha to select the places they’d like to visit. They choose five vineyards, a homewares store and a lookout point. They decide they’ll drive the car around for the day.
The app locates Joe and Martha via their blue dot and creates a driving tour on Google Maps that includes all of the sites they’ve selected. It prioritises the places by distance and sends them driving on the most optimal route throughout the day. All of that convenience with the click of a button!
Joe adds in a petrol stop half way through the day and the map updates automatically, he also notices when he clicks on the points of interest it displays images and information about the place.
Martha gives the app five stars and recommends a weekend trip at Easter with their ten mates.
Put your feet up Wine Region Tourism team, you’ve done oh-so well.
Marketing manager for tourism agency nails her job by being thrifty with Maps
Karen has been working in conjunction with local Aboriginal groups and the state government to launch a map showing the traditional Aboriginal place names of the city. She understands that this project is not only incredibly significant for the regions traditional owners - but also an important story to share with visitors to the city. Karen knows that international visitors would benefit greatly from knowing and understanding the significance of Aboriginal sites around them and learning more about Indigenous culture.
Karen begins to look at ways to enhance the city’s current app with the Indigenous place names research that has been launched. She knows they already have a Google Maps tool embedded within the app, so it is simply a matter of adding the places names as points of interest to the map for tourists to see.
But because Karen is innovative she sees the opportunity to do more. She investigates the option to allow visitors to Indigenous sites to select the place on the map, which opens up a video where tourists can see a recording of an Indigenous elder sharing information about the place.
After capturing the footage and personalising Google Maps within the app, Karen adds the option of an Indigenous Walking Tour to the app which guides users around the city using the most convenient route.
The response to Karen’s campaign is outstanding, she wins five awards for her work AND gets a promotion. Go Karen!
Paolo lands in Melbourne to attend an international sporting event
Paolo loves sports! He has flown from Rome to Melbourne to attend an international event. He has two whole weeks to enjoy the city at his leisure, but this trip is all really about the ‘main event’. Paolo’s english is così così, but he decides that this is OK because he can use a map to get around.
The team working for the sporting event are no strangers to international visitors. They have assessed the pain points and potential blockers for international visitors and have created an event app that helps make someone’s journey, like Paolo’s, as easy as possible.
Paolo gets up earlier than his alarm on the first day, buys a hipster coffee from downstairs and opens up his stadium app. He doesn’t want to drive or walk, he has decided that public transport is the most convenient method of travel for him.
The app detects Paolo’s start location and asks for his stadium seat number as his destination field. Paolo wonders how this outdoor to indoor navigation is possible?
The digital marketing team for the event has used MapsPeople technology in their app to show Paolo everything from which tram to take, a walking path to his gate entrance and the location of his seat within the stadium.
Paolo uses the app throughout the day to select the food he would like to eat and the map shows Paolo how to get to the store so that he needn’t wander aimlessly.
After using the mapping tool within the app to get back to his hotel that night, Paolo wonders why more international events aren't using progressive navigation technology like MapsPeople.
In all seriousness…
Liveli works within the tourism, sports and entertainment sectors to create easy-to-use navigation solutions that meet your needs.
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